Last updated: 12 September 2026
This Cookie Policy explains how Elm Ridge uses cookies and similar technologies when you visit our website.
It should be read alongside our Privacy Policy, which explains more generally how we collect, use and protect your personal information.
1. What Are Cookies?
Cookies are small files that are stored on your computer, mobile phone, tablet or other device when you visit a website.
They help websites to function properly and can also be used to remember your preferences, keep items in your shopping basket, understand how visitors use a website and support advertising or marketing activities.
Similar technologies, such as pixels, tags, scripts and local storage, may also be used. In this policy, we refer to these collectively as “cookies” where appropriate.
2. How Elm Ridge Uses Cookies
Elm Ridge may use cookies to:
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Make our website function correctly
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Keep our website secure
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Remember items placed in your shopping basket
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Enable the checkout and payment process
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Remember certain website preferences
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Understand how visitors use our website
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Measure website performance
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Improve our website and customer experience
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Understand the effectiveness of marketing campaigns
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Support advertising or social media features where applicable
The cookies used may vary depending on the services, website platform and third-party tools we use.
3. Strictly Necessary Cookies
Some cookies are essential for our website to work properly.
These may include cookies used for:
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Shopping baskets
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Checkout functionality
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Payment processing
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Website security
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Fraud prevention
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Customer account login
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Session management
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Website load balancing and functionality
Because these cookies are necessary to provide services you request, they may not require your consent.
Disabling these cookies may prevent parts of the Elm Ridge website from working correctly.
4. Analytics and Performance Cookies
We may use analytics cookies to help us understand how visitors interact with our website.
For example, these cookies may tell us:
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Which pages are most frequently visited
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How visitors move around our website
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How long visitors spend on particular pages
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How visitors arrived at our website
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Whether visitors encounter technical errors
This information helps us understand how our website is performing and where improvements can be made.
Where consent is required, these cookies will only be used after you have chosen to accept them.
5. Functionality Cookies
Functionality cookies may allow the website to remember choices you have made, such as preferences or settings.
These cookies can help provide a more convenient and personalised browsing experience.
Depending on how the cookie is used, your consent may be requested before it is activated.
6. Advertising and Marketing Cookies
We may use advertising or marketing cookies to understand the effectiveness of our marketing or, where applicable, to show advertising that may be more relevant to you.
These cookies may be provided by third-party advertising, social media or marketing platforms.
They may be used to:
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Measure advertising performance
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Understand whether an advertisement resulted in a visit or purchase
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Build an understanding of website audiences
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Limit how often particular advertising is shown
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Display more relevant advertising on other websites or platforms
Where required by law, these cookies will not be placed on your device unless you have given your consent.
7. Social Media Cookies
Our website may contain links, buttons or features connected to social media platforms.
These services may place cookies or use similar technologies when you interact with their features.
The way those companies use your information is governed by their own privacy and cookie policies.
8. Third-Party Cookies
Some cookies used on the Elm Ridge website may be provided by third parties that help us operate our business.
These could include providers of:
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Website hosting and e-commerce services
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Payment processing
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Website analytics
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Email marketing
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Advertising
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Social media services
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Fraud prevention
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Customer support
These third parties may collect information through cookies in accordance with their own privacy policies.
9. Your Cookie Choices
When you first visit our website, you may be presented with a cookie banner or similar consent tool.
Where applicable, this will allow you to:
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Accept cookies
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Reject non-essential cookies
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Manage your cookie preferences
Strictly necessary cookies may remain active because they are required for the website to function.
Where we rely on your consent for a cookie, you can withdraw or change that consent at any time through the cookie settings available on our website.
Rejecting non-essential cookies should not prevent you from making a purchase, although certain optional website features may work differently.
10. Managing Cookies Through Your Browser
Most web browsers allow you to control cookies through their settings.
You may be able to:
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View cookies stored on your device
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Delete existing cookies
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Block all or certain types of cookies
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Prevent websites from storing cookies
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Receive notifications when cookies are being used
Please be aware that blocking all cookies may affect the functionality of some websites, including ours.
11. How Long Cookies Remain on Your Device
Different cookies remain on your device for different lengths of time.
Session cookies are generally deleted when you close your browser.
Persistent cookies remain on your device for a specified period or until you delete them.
The duration depends on the particular cookie and the reason it is being used.
12. Personal Information and Cookies
Some cookies may collect information that can identify or distinguish your device or browsing activity.
Where information collected through cookies constitutes personal data, we will process it in accordance with our Privacy Policy and applicable UK data protection law.
13. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
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Changes to our website
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New services or website features
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Changes to the cookies or technologies we use
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Changes to our service providers
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Changes in legal or regulatory requirements
The latest version will always be published on our website.
14. Contact Us
If you have any questions about how Elm Ridge uses cookies or similar technologies, please contact us using the contact details provided on the Elm Ridge website.
Elm Ridge